Our track record in skin care
Trace our history
The story of our brand, products and innovations. New advances in skin care, year by year. Click on the dates to find out more.>>
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1984
Soap-free bath & shower gel
Sanex is one of the first mass-market brands to launch a soap-free bath & shower gel for everyday use, especially formulated to keep skin clean and healthy.
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1988
New alcohol-free deodorant
Sanex pioneers an alcohol-free deodorant that respects the delicate nature of underarm skin.
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1994
Launched in the UK
The Sanex brand is launched in the UK, offering UK consumers a range of bath and shower products specifically designed to keep your skin healthy.
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1999
Roller ball applicator
An ergonomic big ball roller is launched, presenting an easier way to apply Sanex deodorant products.
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2000
Braille on packaging
Braille letters are included on the packs of all Sanex Bath & Shower products, because healthy skin is for everyone.
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2003
Fragrance policy
New fragrance policy minimises the use of allergens from all Sanex deodorants and bath & shower gels below the threshold stipulated by EC guidelines.
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2004
Upside-down innovation
A revolutionary upside-down roll-on deodorant is launched, for instant product flow without shaking.
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2005
Eco-friendly spray
Sanex launches an environmentally-friendly and skin-kind deodorant spray that uses half the amount of gas.
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2006
Approved by dermatologists
Sanex initiates its enduring policy of bringing to market products which are approved by dermatologists.
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2007
Mineral-based deodorant
Launch of Sanex Naturprotect, a range of deodorants that replaces aluminium chlorohydrate with a mineral-based active ingredient – including the first ever alum-based mass-market deodorant spray.
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2008
Dermo Active 3
Sanex introduces Dermo Active 3 into its core range, a unique complex that provides skin with its three fundamental needs to stay healthy: moisturisation, protection and pH balance.
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2011
Zero%
UK launch of Sanex' new bath and shower gel range that reduces the number of chemical ingredients. Contains no parabens, colourants, phthalates or phenoxyethanol.
Approved by the European Eco Label. Zero% also comes in an eco refill pouch, which uses 73 per cent less plastic than a normal shower gel bottle.
Leading the way in caring for skin...
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With skin-friendly innovations
Because we were the first to introduce soap-free bath & shower gels and alcohol-free deodorants.
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With less artificial chemicals
Because we pioneered a natural mineral-based deodorant using alum – Naturprotect – and significantly reduced artificial chemical ingredients with Zero% bath & shower gel.
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To keep skin healthy
Because our unique Dermo Active 3 formulations are all designed to protect and moisturise your skin and maintain its natural pH balance.